For this project, I was commissioned to develop a complete brand identity for a small Russian café. The deliverables included the logo, color palette, business cards, and menu, all designed to reflect the character of the brand. For the primary logo, I created a minimalistic, monoline illustration of the café’s elephant mascot. To tie the design to the culinary theme, I incorporated food inspired elements into both the logo and color palette. A bold tomato red hue became central to the identity, with the elephant mark cleverly doubling as a halved tomato with a bite taken out, blending whimsy, simplicity, and a clear connection to the café’s offerings.